To demonstrate sympathy for the victims of the recent wildfire catastrophe in Southern California, the CEO of a company based in Los Angeles that specializes in sparkling non-alcoholic hop water has taken the extraordinary step of reducing his pay to just one dollar.
The announcement was posted on social media by HOPWTR CEO Jordan Bass, who explained that the City of Angels is extremely important to the organization and its staff.
With most of its employees and its headquarters located in Los Angeles, Bass felt obliged to act in an emergency.
Many locals, including Bass and his family, have been forced to leave their homes due to the devastating effects of the wildfires, especially the Palisades Fire.
Fortunately, most of the personnel has been unharmed, but Bass revealed that the majority of the HOPWTR team also had to flee.
The flames have had a long-lasting effect, though, since several team members have suffered severe losses.
Bass made the decision to sacrifice his income in order to ensure that the money that would have been given to him might instead be used to benefit those who are directly impacted by the crisis, acknowledging the financial burden that it has imposed on his staff.
Bass has decided to donate the money to a humanitarian cause in addition to supporting his staff.
All Hands and Hearts, a disaster relief group dedicated to supplying clean drinking water to wildfire victims and first responders on the front lines, will now get the funds that would have been used for his pay.
This group is essential to disaster recovery efforts, especially in wildfire-prone regions like Southern California.
During this trying time, HOPWTR has also been actively involved in providing assistance. More than 10,000 cans of the product have already been distributed by the company to fire stations, donation centers, and the actual fire front.
The offering acts as a show of support during a period of extreme adversity in addition to giving first responders and fire victims a refreshing beverage. “We’re going to keep the water flowing as long as it’s needed and as long as we can,” Bass said in a LinkedIn video.
We want to rebuild and return to normal as soon as possible. This pledge demonstrates the company’s commitment to helping its community in times of need.
Bass’s commitment to set an example and the gravity of the situation are demonstrated by his decision to accept a one-dollar pay.
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The money that would have gone to him will now be used to support others in need, including firm employees and those impacted by the wildfires.
The public can support these initiatives as well; additional details on how to assist those affected by the fires can be found via a number of sources.
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In addition to helping their team, HOPWTR and its CEO hope that their efforts will contribute in some tiny way to the region’s overall rehabilitation.
