Fast food has long been considered a go-to option for people looking for a quick and affordable meal. However, as prices continue to rise, some fast-food chains are being criticized for charging too much for what they offer. According to a recent study conducted by Preply, an online marketplace that connects language learners with tutors, some of the biggest names in fast food are failing to deliver good value for money.By analyzing over 57,000 reviews on Google from more than 10,000 dining establishments, the study identified the three fast-food chains that are most frequently called out for being overpriced. While some customers are willing to pay extra for quality, many believe these restaurants have taken their pricing too far. Let’s take a closer look at the results.
1. Shake Shack: The Fancy Burger Chain That’s Too Pricey
When Shake Shack first launched in Los Angeles’ West Hollywood in 2016, it was met with massive excitement. Customers lined up around the block for hours just to try its famous burgers, fries, and shakes. However, after the hype died down, many started questioning whether the food was truly worth the price.Shake Shack is known for using high-quality ingredients, but the cost of a meal can easily surpass $24 before tax for just a basic burger, fries, and shake. That price point puts it close to sit-down restaurant territory rather than fast food. On platforms like Reddit, customers frequently complain about the high prices, with some saying the quality doesn’t justify the cost.The company’s pricing struggles have become more evident recently. In 2024 alone, Shake Shack closed five locations in Southern California and nine nationwide. While the brand still has a strong following, it appears that many customers are no longer willing to pay premium prices for what some describe as “just a decent burger.”
2. Five Guys: Too Expensive Even for Premium Burgers
Five Guys has always positioned itself as a premium fast-food chain, focusing on fresh, made-to-order burgers and fries. However, while quality is a priority, the pricing has left many customers frustrated.A standard meal at Five Guys, which includes a burger, fries, and a drink, can cost over $24, making it one of the most expensive fast-food chains in the U.S. Unlike some competitors, Five Guys doesn’t offer combo deals, meaning each item is priced individually.In an interview with Inc., CEO Jerry Murrell explained the company’s pricing strategy, saying that Five Guys doesn’t base its prices on anything other than profit margins. “We raise our prices to reflect whatever the food costs are. If the mayonnaise vendor triples its cost, we’ll pay triple for mayonnaise and then raise the cost of our product accordingly,” he said.This approach has led to extreme price hikes over the years, and many customers now question whether Five Guys is worth the money when they could get similar quality at other burger spots for less.
3. Sugar Factory: More About the Experience Than the Food
Unlike Shake Shack and Five Guys, Sugar Factory isn’t just about fast food—it’s more of a dining experience. Known for its extravagant drinks, oversized desserts, and celebrity endorsements, Sugar Factory is more of a novelty restaurant than a typical fast-food joint.However, its high prices have earned it a reputation for being one of the most overpriced food chains in America. Customers frequently complain about the cost, especially when it comes to its famous desserts. For example, the King Kong Sundae, which features 24 scoops of ice cream, can set you back $99—a price that many argue is simply too high for what is essentially a bowl of ice cream with toppings.In online reviews, diners often mention that they feel they are paying more for the flashy presentation and Instagram-worthy aesthetic rather than the food itself. While Sugar Factory does offer a unique dining experience, it’s clear that many people don’t see it as good value for money.
Are These Chains Worth the Price?
While these fast-food chains continue to have loyal customers, their high prices have led many people to look for better-value alternatives. In an era where fast food is no longer as cheap as it once was, diners are becoming more selective about where they spend their money.Many customers argue that they can get better food for less money at local burger joints or smaller chains that focus on affordability. Others believe that if they’re going to spend $25 on a meal, they’d rather go to a full-service restaurant where they can sit down and enjoy a more complete dining experience.Ultimately, whether or not these restaurants are “overpriced” depends on personal preference. For those who value quality ingredients and trendy dining experiences, the cost might be justified. But for the average customer looking for affordable and satisfying fast food, these three chains might not be the best choice.
Disclaimer – Our editorial team has thoroughly fact-checked this article to ensure its accuracy and eliminate any potential misinformation. We are dedicated to upholding the highest standards of integrity in our content.
